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I turn complex enterprise challenges into innovative digital products

I'm Sujit Ray, a design leader working across product design, UX strategy and innovation. I help organisations define the business problem, innovate new business solutions, align people around a clear direction, and deliver digital experiences that solve real business problems.

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ORGANISATIONS I’VE WORKED WITH
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ABOUT ME

I connect business goals, design best practices , people and technology.

Currently at IBM Australia, I stratgise enterprise digital experience strategy for SAP digital transformation, translating business requirments, end user needs and  stakeholder expectations into future-state experiences, solution concepts and delivery ready requirements. 

70+

Custom SaaS and mobile solutions delivered  for IBM and SAP ANZ customers and Australian Government Depts.

18+

Years experience in Design-led Enterprise Product Design, solution architecture and Delivering end to end business solutions from concept to market release.

7

Design Patents on predictive data analytics.
RECENT WORK

Selected work and business impact.

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SAP ACTIVATE METHODOLOGY · DESIGN THINKING · SAP SOLUTION DESIGN

SAP Digital Experience Transformation 

Led SAP Activate discovery workshops for Trafman Solutions, capturing business requirements and defining solutions across SAP BTP extensions, SAP Build Work Zone, SAP Fiori apps and SAP S/4 HANA public cloud.

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USER RESEARCH · DIGITAL EXPERIENCE STRATEGY 

Victorian school digital experience transformation research

Led Victoria state wide user research across 50 Victorian Govt schools, turning the digital needs of parents, principals, teachers and business managers into service blueprints and recommendations for senior leaders.

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PRODUCT DESIGN · PRODUCT MANAGEMENT · DESIGN LEADERSHIP

SAP Lumira & Analytics Cloud Product Design

Led global analytics product design at SAP, building the design system and governance practices behind a more consistent enterprise experience.

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HOW I LEAD

Leadership across product  design , stakeholder management and delivery.

Find the real problem

Lead by user research, system audit, discovery workshops and process mapping to identify the user and business problems and triage the ones worth solving.

Make direction tangible

Turn findings into product vision, solution blueprints and prototypes that help stakeholders and IT teams make decisions.

Build for adoption

Build design systems and governance, coach teams, and work with engineers to carry design intent through delivery.

KEY SKILLS & EXPERTISE

Product design, Innovation & Thought Leadership

SAP Solution Consulting & Architecture
Guide SAP transformations through the Discover, Prepare, Explore and Realise phases of SAP Activate. Lead discovery workshops, shape future state solution & architecture, validate requirements, and work with delivery teams through implementation and go-live
Product Innovation & Design Leadership
Build and lead high-performing design teams, setting a clear product vision and UX strategy. Shape product and innovation roadmaps, and establish the research, design systems and governance that help teams deliver consistent, effective experiences.​
Product Management & Delivery
Work with solution architects and developers to turn product strategy into working solutions. Guide development and implementation, manage priorities and dependencies, and take products through to market release.
STUCK ON A BUSINESS CHALLENGE?
Let’s work through it together.
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© 2026 SujitRay · Melbourne, Australia

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